Our Team

The Reality of North Texas Local Search

Local SEO in North Texas is a knife fight. We refuse to publish theory. Instead, we publish raw field notes from active, high-stakes campaigns. Ranking a plumber in Plano requires entirely different tactics than ranking a dentist in Frisco.

The noise around Google Business Profile updates drowns out the signal. We cut through that noise to give you a high-resolution view of what actually works. Real campaigns. Hard data. Zero fluff.

Carson Filipp, Lead Strategist

Carson Filipp runs the SEO, SEA, and CRM operations at Bonvan. He lives and breathes the Plano digital market. A graduate of the University of North Texas G. Brint Ryan College of Business, Carson brings academic rigor to the dirty work of local search. He manages campaigns driving over 100 inbound calls a month for clients in high-friction industries like HVAC and legal services.

He knows exactly what it takes to move a business from the second page of maps into the local 3-pack. He builds citation consistency across 50 local directories, optimizes GBP Q&A sections to capture featured snippets, and tracks review velocity to outpace legacy competitors. His background in lead generation dictates every strategy we publish on planolocalseo.com.

Theory fails when Google updates the proximity signal.

Carson relies on operational reality. You can view his professional background and connect with Carson on LinkedIn.

The Research and Execution Team

Our researchers tear apart broken NAP footprints daily. We rely on specialists who understand the granular details of local search.

Elena Rostova, Citation Auditor

Elena finds the exact mismatched directory listings dragging down your map pack visibility. She forces aggregators to correct your data and restore your local authority.

Marcus Thorne, GBP Content Specialist

Marcus writes the localized content that signals relevance to Google. He embeds specific North Texas neighborhood data into service pages to tighten your proximity radius.

David Arispe, Review Velocity Analyst

David tracks the exact frequency of customer reviews needed to trigger ranking bumps. He builds the automated SMS sequences that turn satisfied customers into five star ratings.

Our Publication Standards

You won’t find generic advice on this site. We assume you know what a backlink is. We’re focused entirely on what moves the needle in the Plano and North Texas markets.

Our publication process requires proof. We test the tactics, we measure the ranking shifts, we publish the exact steps. Every guide on this site stems from actual client work or controlled tests using tools like BrightLocal and Whitespark.

Enterprise SEO is not our problem. We ignore international ecommerce entirely. We only care about local businesses dominating their immediate geographic radius.

Challenge Our Findings

Collin County practitioners should reach out. If you see a tactic failing in your own campaigns, tell us. We review every email within 48 hours.

Our team tests everything, but we don’t know everything.

Reach out to our team via the contact page to challenge our findings. We ignore generic guest post pitches. We read actual case studies from local operators who want to share real data.